Marketing Plan for The Bagatti Valsecchi Museum in Milan 
米兰 Bagatti Valsecchi 住宅式博物馆营销策划案

Museum marketing strategy | House museum

Milano, Italy (2018)


Supervisor: Prof. Andrea Rurale

Research team: Marta Bertoni, Lorenzo Biferale, Wei Gu, Jiahui Liao, Bianca Margutti, Angelica Mezza

Museo Bagatti Valsecchi is a 19th century museum developed from a family home nestled in the heart of Milan.

The objectives of the marketing plan include:

  • To raise the museum's brand identity and awareness to the public;
  • To increase revenue for museum's sustainability;
  • To increase number of visitors for the museum.



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