Marketing Plan for The Bagatti Valsecchi Museum in Milan
米兰 Bagatti Valsecchi 住宅式博物馆营销策划案
Museum marketing strategy | House museum
Milano, Italy (2018)
Supervisor: Prof. Andrea Rurale
Research team: Marta Bertoni, Lorenzo Biferale, Wei Gu, Jiahui Liao, Bianca Margutti, Angelica Mezza
Museo Bagatti Valsecchi is a 19th century museum developed from a family home nestled in the heart of Milan.
The objectives of the marketing plan include:
- To raise the museum's brand identity and awareness to the public;
- To increase revenue for museum's sustainability;
- To increase number of visitors for the museum.